Britton Law, P.A.
Free Consultation For Injury Cases
Due to precautions related to COVID-19, remote consultations via teleconferencing, Facetime or Skype are available. Please contact our office to discuss if this option is appropriate for your situation. Let’s all stay healthy and safe.

Study: Drivers less likely to speed when rewarded for safe habits

What will it take to encourage motorists on our Fayetteville roads to drive safely and abide by speed limits?

According to one group of researchers, drivers are less likely to speed if they know that there is a reward for abiding by the law. But since drivers aren't going to receive a prize anytime soon for driving without speeding, maybe motorists will think twice about the consequences of their actions when they realize just how dangerous and deadly speeding really is. According to government data, speeding is a contributing factor in thousands of fatal car accidents each year. In fact, about 12,000 Americans die each year in accidents caused by speeding.

Government officials and traffic safety advocates have attempted for years to find effective ways to reduce crashes caused by speeding. Some states use signs that can detect a car's speed and flashes the speed to the driver of vehicle. This is meant to remind the driver to pay attention to speed limits and to slow down.

Many states have even installed hidden cameras to catch speeders. The theory behind using these cameras is that drivers will be less inclined to speed if they don't know whether or not they are being watched and could get a ticket.

But according to a new study, some type of an incentive program that rewards drivers for abiding by speed limits may be more effective compared to past efforts to reduce speeding. For the study, which was partly funded by the National Highway Traffic Safety Administration, researchers promised drivers that they would receive $25 every week if they did not speed.

To record test subjects' speeds each week, researchers used a device similar to a GPS device. Whenever a driver would exceed the speed limit by five to eight mph, 3 cents would be deducted from the driver's $25 prize. When a driver would exceed the speed limit by nine or more mph, 6 cents would be deducted from the driver's prize.

According to researchers, test subjects were less inclined to speed knowing that they would get a prize for safe driving habits and that their decisions to speed would cost them. Hopefully, more drivers in North Carolina will choose not to speed simply knowing that they could reduce their risk of causing a serious or fatal accident.

Source: NPR, "GPS Study Shows Drivers Will Slow Down, At A Cost," June 21, 2012

No Comments

Leave a comment
Comment Information

Send Us An Email. We’ll Listen.

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

Britton Law, P.A.
2850 Village Drive, Suite 206
Fayetteville, NC 28304

Toll Free: 888-811-9738
Phone: 910-401-3356
Fayetteville Law Office Map

Britton Law, P.A. Office

Call Our Law Firm:

910-401-3356 ~or~ 888-811-9738
Study: Drivers less likely to speed when rewarded for safe habits | Britton Law, P.A.