Britton Law, P.A.
Free Consultation For Injury Cases
Due to precautions related to COVID-19, remote consultations via teleconferencing, Facetime or Skype are available. Please contact our office to discuss if this option is appropriate for your situation. Let’s all stay healthy and safe.

Effective franchise marketing

Business owners in North Carolina who want to franchise their businesses, as well as franchisees, may benefit by understanding how to effectively market their franchises. Having the right marketing strategies in place can help businesses to grow and increase their profits.

Franchisors and franchisees may benefit by understanding the pillars of marketing and how they have changed with the advent of technology. Traditional methods such as telemarketing campaigns are much more difficult today. People have caller ID on their phones and may be listed on do-not-call lists, making telemarketing more difficult than before. Businesses may instead use other methods to complete outgoing sales such as direct-email marketing campaigns.

Harnessing the power of online marketing may give savvy franchisors a competitive edge. The internet places millions of potential customers at the business owners' fingertips. With a strong online marketing strategy, today's businesses may greatly expand their reach. Writing blogs and having good websites may be one way to attract visitors. Using an online presence to conduct a PR campaign may also attract traffic while offering businesses higher customer-conversion rates. Franchisors should not overlook the power of social media sites such as LinkedIn, Facebook and Twitter. On these sites, the business owners can interact with potential customers and attract their business.

Before buying a franchise, it is important for the prospective buyers to conduct due diligence on the company that is under consideration. Experienced business and commercial law attorneys may assist them with the process. They might also review the proposed contracts and negotiate individual provisions to place their clients in a better position. The attorneys may advise their clients about the different legalities of owning the franchise such as employment matters and contractual obligations.

No Comments

Leave a comment
Comment Information

Send Us An Email. We’ll Listen.

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

Britton Law, P.A.
2850 Village Drive, Suite 206
Fayetteville, NC 28304

Toll Free: 888-811-9738
Phone: 910-401-3356
Fayetteville Law Office Map

Britton Law, P.A. Office

Call Our Law Firm:

910-401-3356 ~or~ 888-811-9738
Effective franchise marketing | Britton Law, P.A.