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Effective franchise marketing

On Behalf of | Sep 22, 2017 | Buying & Selling Businesses |

Business owners in North Carolina who want to franchise their businesses, as well as franchisees, may benefit by understanding how to effectively market their franchises. Having the right marketing strategies in place can help businesses to grow and increase their profits.

Franchisors and franchisees may benefit by understanding the pillars of marketing and how they have changed with the advent of technology. Traditional methods such as telemarketing campaigns are much more difficult today. People have caller ID on their phones and may be listed on do-not-call lists, making telemarketing more difficult than before. Businesses may instead use other methods to complete outgoing sales such as direct-email marketing campaigns.

Harnessing the power of online marketing may give savvy franchisors a competitive edge. The internet places millions of potential customers at the business owners’ fingertips. With a strong online marketing strategy, today’s businesses may greatly expand their reach. Writing blogs and having good websites may be one way to attract visitors. Using an online presence to conduct a PR campaign may also attract traffic while offering businesses higher customer-conversion rates. Franchisors should not overlook the power of social media sites such as LinkedIn, Facebook and Twitter. On these sites, the business owners can interact with potential customers and attract their business.

Before buying a franchise, it is important for the prospective buyers to conduct due diligence on the company that is under consideration. Experienced business and commercial law attorneys may assist them with the process. They might also review the proposed contracts and negotiate individual provisions to place their clients in a better position. The attorneys may advise their clients about the different legalities of owning the franchise such as employment matters and contractual obligations.