It’s Business, And It’s Personal

Three rules to consider when looking for big brand customers

On Behalf of | Jan 23, 2020 | Buying & Selling Businesses |

Adding a big brand or corporate customer to a business owner’s list of clients definitely has its benefits. Big companies spend on products and services even when the market faces uncertainty, and this can keep a smaller business afloat or even help them thrive while their competition struggles. It also gives a business credibility. Entrepreneurs in North Carolina may be interested in learning three rules on how to sell a business to a big brand.

First, in-person interactions still matter. Of course, digital and content marketing have their place in the modern world. But face-to-face experiences will accelerate the process of building a good rapport with a big brand and gaining their trust.

Second, business owners need to apprehend their objections if they are going to land big brands as their clients. Sales cycles with large companies can indeed take a while. However, providing a big company with appropriate content and marketing material can speed their decisions along, and this will speed their purchase process as well.

Third, it is good for business owners to be balanced when it comes to innovation. Corporations understand that wholesale changes bring along expenses and risks. Innovative ideas that have not been proven can rip the rug out from under processes that have been proven to work. It is good to temper innovative ideas with a bit of pragmatism.

Some business owners have the opportunity to acquire other companies. Before an owner would go about with the purchase, they may wish to discuss their situation with an attorney. The attorney could answer legal questions regarding buying and selling businesses. Legal counsel may also discuss business transactions and company assets to help the client make an informed decision.